Reporting to the CRM Manager, the CRM specialist is passionate about data

Your main responsibilities will include, but are not limited to:

Assist CRM Manager to deliver a strategy to optimize customer retention, to increase new customers’ acquisition
Work with CRM Campaign Manager on campaign planning and execution, ensuring campaigns are built to brief, achieving objectives and ROI
Assist in evolving, optimizing, and launching future phases of the loyalty program
Collaborate and work to improve customer segmentation and personalization strategies through testing and analysis, providing recommendations to improve overall effectiveness.
Creating and developing multi-channel communications including email, SMS and push messages, all aimed at improving customer retention.
Providing analysis and insights in support of strategic business issues
Managing database quality, integrity and enrichment

Skills:
Minimum 5 years in CRM
Experience within email/marketing automation system
Experience of working with segments and customer audiences
A Degree in Marketing, Economics or a related field.
Fluent in written and spoken English. A good knowledge of German is a plus.
Ability to understand strategic business needs, develop corresponding analysis and recommend actions
An ability to work as part of a team in a fast paced and international environment
Have project management and communication skills